Netflix, an online mediastreaming platform has become one of the most demanded service in the entertainment industry. From watching the shows anywhere on the go, to never missing out on the updates, it has single handedly taken the entertainment industry by storm.
Besides, after capturing United States and dominating parts of Asia, Netflix’s demand has now even multiplied even in UAE, following which the number of TV sales in UAE has also increased by 4%. People in UAE love to entertain themselves on the big screen, and netflix uae has thus triggered the demand.
Conversely, the increase in demand has also led to increase in the prices for prime customers. The change in the prices will apply across the Gulf region, however its major effect will be on Saudi and UAE customers, who will switch to paying in their local currency apart from US dollars.
The company has hiked the price for its premium customers, four-screen service has increased by 27% for service takers in the UAE. The increase means that the customers will now pay $15.2 (AED 56) instead of $12 (AED 44) for their next subscription. Likewise, for those who use the two-screen package, will have to pay 5.4 percent more from their previous package. The new price would be AED 39 instead of AED 37. However, customers subscribed to one screen will continue to pay AED29, with no change to the fee.
The company’s spokesperson explaining the hike in price said: “From time to time, Netflix plans and pricing are adjusted as we switch to local currencies, add more exclusive series, movies, documentaries, stand-ups, kids content, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.”
According to the company, this is for the first time that a hike has been done since it began its operations in 2016 in UAE. Stating that it has increased its global content available to regional viewers by 172 percent. Moreover, it has added new technical features that allow for watching pre-downloaded content offline apart improved parental control and mobile previews.